Friday, September 19, 2014

MLM Lead Generation Heaven

I Ran Out of Warm Leads

OK, I've done a lot of business and systems analysis over the years and when I ran out of warm leads, I looked around to see what everyone else was doing, and tested out advertising on various media (including AdWords, Facebook, solo ads, etc, etc, etc) as well as buying all kinds of leads: aged leads, fresh leads, exclusive leads, and interviewed leads.

Complete and utter failure. Please save yourself time, money, and frustration and don't do that stuff!

Then I looked at the systems like MLSP (My Lead System Pro) and Mike Dillon's Magnetic Sponsoring, and a whole bunch of others. You know what they were good for? They were good for people like Mike Dillon! But they sure weren't good for anyone else except the people who'd been able to get the highest profile early in the piece. Coming into those schemes now you're just pouring money down the drain.

So don't do that stuff either.

My Solution that Anyone Can Copy

I looked for a duplicable system that would grow my warm connections, because we all know that it's a warm market that produces the most prospects by a long shot. Tom "Big Al" Schreiter even did a survey that showed that over 96% of distributors come from a warm market.

So I knew this system had to position me within a group of qualified people, who would quickly come to know me, like me, trust me and respect me enough to be interested in what I was doing in relation to earning passive income.

But this system also had to do something else. It was no good to me if I just became another Mike Dillon. It had to be a system that anyone on my team could easily hook into and achieve exactly the same results themselves, and it couldn't cost them money because most people when they're starting out simply don't have a budget anyway.

That was really how my 20-minute system was born. It was a 20-minute prospecting tool, applied to 2 priority target groups (business owners and sales professionals in general, and real estate agents specifically) that anyone could easily leverage off to attract their own top-tier prospects.

This is HOW I Did It

I wish I'd thought of this before, because I've been a trainer through most of my 40-year career - training is one of my favourite activities so I don't know why it took so long for the light bulb to go on!

Anyway, I created 2 amazing training and support sites for my 2 target groups, showing these people how to start generating massive leads for their own traditional businesses. And I made that available for free or very cheaply, dependent what membership level I offered, backed up by online support wherever they were typically hanging out on the internet, whether that was Facebook, Google+ or LinkedIn, as well as our own member forum.

In their member area they were exposed to an interesting advertisement to check out "The Holy Grail of Passive Income".

Now this bit is really important. I didn't just expect that people would get in touch with me - that's not how things work. Each person that I successfully invited to join the site and use the training material, I kept in touch with. If they seemed to like me and to welcome my telephone call, I would leave them on my call list. If they didn't seem to like me or were rude, I took them off my call list.

Now I got to build a WARM RELATIONSHIP with my QUALIFIED, TARGET AUDIENCES. Now I had a very big group of warm contacts who would agree to catching up for coffee with me (or meeting me on Skype) 100% of the time. This is really is MLM lead generation heaven.

And YOU can do exactly the same thing. Feel free to use my sites, or to find some other great training/support sites that service your target groups (ensuring that there is enough high-value, free material to act as a powerful attraction factor for them). Join those sites as a member, and then make it your business to let your target audience know it's available. Keep in touch with everyone who joins with you and develop a list of business friends who are happy to catch up with you any time because of the value you've delivered.