Friday, September 19, 2014

MLM Lead Generation Heaven

I Ran Out of Warm Leads

OK, I've done a lot of business and systems analysis over the years and when I ran out of warm leads, I looked around to see what everyone else was doing, and tested out advertising on various media (including AdWords, Facebook, solo ads, etc, etc, etc) as well as buying all kinds of leads: aged leads, fresh leads, exclusive leads, and interviewed leads.

Complete and utter failure. Please save yourself time, money, and frustration and don't do that stuff!

Then I looked at the systems like MLSP (My Lead System Pro) and Mike Dillon's Magnetic Sponsoring, and a whole bunch of others. You know what they were good for? They were good for people like Mike Dillon! But they sure weren't good for anyone else except the people who'd been able to get the highest profile early in the piece. Coming into those schemes now you're just pouring money down the drain.

So don't do that stuff either.

My Solution that Anyone Can Copy

I looked for a duplicable system that would grow my warm connections, because we all know that it's a warm market that produces the most prospects by a long shot. Tom "Big Al" Schreiter even did a survey that showed that over 96% of distributors come from a warm market.

So I knew this system had to position me within a group of qualified people, who would quickly come to know me, like me, trust me and respect me enough to be interested in what I was doing in relation to earning passive income.

But this system also had to do something else. It was no good to me if I just became another Mike Dillon. It had to be a system that anyone on my team could easily hook into and achieve exactly the same results themselves, and it couldn't cost them money because most people when they're starting out simply don't have a budget anyway.

That was really how my 20-minute system was born. It was a 20-minute prospecting tool, applied to 2 priority target groups (business owners and sales professionals in general, and real estate agents specifically) that anyone could easily leverage off to attract their own top-tier prospects.

This is HOW I Did It

I wish I'd thought of this before, because I've been a trainer through most of my 40-year career - training is one of my favourite activities so I don't know why it took so long for the light bulb to go on!

Anyway, I created 2 amazing training and support sites for my 2 target groups, showing these people how to start generating massive leads for their own traditional businesses. And I made that available for free or very cheaply, dependent what membership level I offered, backed up by online support wherever they were typically hanging out on the internet, whether that was Facebook, Google+ or LinkedIn, as well as our own member forum.

In their member area they were exposed to an interesting advertisement to check out "The Holy Grail of Passive Income".

Now this bit is really important. I didn't just expect that people would get in touch with me - that's not how things work. Each person that I successfully invited to join the site and use the training material, I kept in touch with. If they seemed to like me and to welcome my telephone call, I would leave them on my call list. If they didn't seem to like me or were rude, I took them off my call list.

Now I got to build a WARM RELATIONSHIP with my QUALIFIED, TARGET AUDIENCES. Now I had a very big group of warm contacts who would agree to catching up for coffee with me (or meeting me on Skype) 100% of the time. This is really is MLM lead generation heaven.

And YOU can do exactly the same thing. Feel free to use my sites, or to find some other great training/support sites that service your target groups (ensuring that there is enough high-value, free material to act as a powerful attraction factor for them). Join those sites as a member, and then make it your business to let your target audience know it's available. Keep in touch with everyone who joins with you and develop a list of business friends who are happy to catch up with you any time because of the value you've delivered.

How to Use Offline MLM Resources

Many times, it can be quite frustrating to relearn how to do offline research. In some cases, we have struck down some of our available MLM resources for no suitable reason than for convenience. Offline researching can be of great joy and revelation in the since that we can draw out our own ideas. There is nothing like digging through a pile of books to help create a better environment for our virtual teammates. In some ways, digging through printed material can fulfill some dire need within our spirits to drive home a great blog post or article. Quoting printing materials is not that difficult.

Offline MLM resources are vast in number and can perfect an online page. If you attend conferences all over the state or world, you could take videos and pictures and upload them later. This shows personality and experience to viewers. The added benefit is that you can turn these two formats into other forms to help your marketing. There is nothing like a good series of blog posts to help add another dimension to the campaign. Using offline resources as a foundation for your online publications can help you reduce creative cramps and problems that result from misdirection.

Do you believe in your MLM resources?

At one point or another, people have a tendency to fall from the ladder they have climbed. They may wreck their powerful MLM resources and feel the fear that wants to rule their lives. Do not lose the faith of your ability to create the right types of answers for your prospects. If you haste to lose the love to help others, you will lose your business success. You can relearn how to use offline resources to benefit your skills and knowledge. Picking up a magazine or book and taking notes on a tablet is the best way to rekindle the fire for offline researching.

Take the time, head out to the library, and find research material on whatever subject that you want to discuss for next week. Most times, you can find enough material to write an eBook and then you can tie into the business in an effective manner. Keep your eyes and heart open to picking up something new that may help you reach out to new prospects. Sometimes some of the best MLM resources are found in a bookstore or by talking to someone new. Keep your head up and eyes open.